Meet the Owners & Staff

Frank Luccarelli


Frank oversees all operations at Dearborn Market. From assuring that the latest shipment of produce is of the highest quality to making sure that our greenhouse grown flats of annuals will be at the height of color on time for Spring and Summer planting, Frank manages it all. He is consistently seeking out new and inventive ways to better serve our customers including scouting out new managers to better serve your needs to finding ways to cut down on your deli wait. Frank is a lifelong resident of Holmdel and served on the educational board for the Holmdel school system for 6 years, 2 years as President. Frank continually looks for new methods to grow the business while keeping the same family traditions alive of quality, great selection and outstanding customer service.

DJ Luccarelli

Vice President

DJ oversees all aspects of the Produce, Specialty Food, Catering and Deli Departments. DJ works closely with our team of chefs and managers to maintain the highest quality of freshness and taste. He strives for every product that goes out onto the selling floor or is delivered locally or nationally, to be the best it can possibly be. From our fine line of catering, deli items, produce, gourmet food items and gift baskets, DJ continually monitors what goes on in each department. DJ looks to expand and refine our catering menu and products, always looking for our customer’s input as to how we can best suit their needs. A long time resident of Holmdel, DJ is on the board of several volunteer groups helping to better serve the local community.

Emily Luccarelli

Giftware Buyer and MerchandiserE-mail

Emily is a fourth generation family member of Dearborn and is in charge of all the seasonal giftware buying in the store and works on all the beautiful displays. She is always more than happy to re-order anything for you and help you locate a product that you are interested in.

Nicole Luccarelli

Director of Marketing and PromotionsE-mail

Nicole is a fourth generation Dearborn family member and works on organizing and coordinating the in-store promotions as well as distribution of marketing materials to our customers.



Paul Tatarian

Deli and Catering ManagerE-mail

Whether you want to place an order for dinner tonight or plan a major catering function, Paul’s able to handle all your prepared food needs. Paul is an expert when it comes to helping you choose just the right catering selection that will leave your guests talking about your event for weeks to come!


Produce Manager

Glenn oversees the produce department and is knowledgeable in all the fruits and vegetables that are sold. If you are ever interested in purchasing boxes of any produce or have a special request, don’t hesitate to ask Glenn.


Assistant Deli Manager – E-mail

JoAnn is always out “on the line” ready to assist you with any of your Deli needs. From preparing your favorite sandwich to making sure you receive your cold cuts sliced just the way you like them, JoAnn is always happy to help!




Bakery Supervisor

From the finest Italian desserts and pastries to our famous stuffed breads and dinner rolls, Teri is here to help you make the best bakery selection possible. Come on by and have Teri make you a fresh cappuccino, espresso or coffee of the day!

Head Chef


Cheese Supervisor – E-mail

Linda is our ”Cheese Lady”! If there’s a cheese you’d like to see us bring to Dearborn Market, or just wondering what’s the best kind of cheese to serve your family or guests, Linda is happy to assist. She is also available to customize gourmet cheese platters for your next party or event.





Human ResourcesE-mail

Looking for a career opportunity? We’re always looking for experienced and quality team members and Kim can help you if you have any questions about a particular job you might be interested in. Kim stays busy assisting over 130 employees with all their in-house needs from health insurance benefits to uniforms.



Office ManagerE-mail

Maryann is our “master coordinator” making sure that all of Dearborn’s departments receive the support they need to run smoothly and efficiently. If there’s a problem to be solved Maryann’s your gal!